Smart Objectives Charity

Question: Develop a minimum of five (5) SMART objectives for the charity, considering its e-marketing strategy, event and website. Answer: The first objective: To increase the amount of donation by 5% within five years. It specifies different ways in which separate charity relevant works are done in the official website of Black dog Institute. Considering the charity event it can be said that they want to increase the amount of donation from its existing and future members by organizing a musical concert in Domain, Sydney. As it is an 18s music concert many international and local acts can join the force. Now, considering e-marketing it can be said that they can develop online ticket booking and cancelation of tickets also from various geographical zone. Different social marketing tools such as facebook, twitter are suggested to use for promotion purpose. Finally the website can develop the overall structure so that number of unique visitors can visit and get attracted and engaged to the official website. They also want to add various images to develop the online presence of the website and to get advocacy from celebrit ies and brand ambassadors. They could develop online campaigning for the arranged concert. The second objective: To provide 90% of total income for the treatment of the patient and support (both online and offline) them financially with the rest of the 10% income. It measures the total income coming from the arranged concert. Before implementation the institute should develop the objectives regarding measurement. As the charity has invested $50,000 for their digital promotion they are expecting at least a double income from the musical event. The time considered for the campaigning is around three months. According to the promotional time the sales rate of the tickets is calculated around 90% of the total sell. The objective is to reduce the tax rate and to promote the musical concert throughout the world via online support. Considering website the charity firmly focuses on the donation amount coming after online ticket sells. The website should develop ticket return process in order to increase the number of members. The third objective: To enhance the number of members by 30% over the existing members through incorporating creative and attractive sections in the official website of Black dog Institution. From the overall investment the total income is expecting to be around $10,000, when e-marketing strategies come under consideration. At the same time, the websites objective is to build a worldwide promotion with additional campaigning structures. So that, more number of members gets attracted to the designed website and starts to follow the regular webpage. While considering the event, the achievable or attainable objective is to spread awareness regarding the reason of charity. In order to reduce diseases awareness programs are needed to spread with the help of different digital medium. At the same time, if the organization considers the event then, after selling out the tickets the total income can be utilised for the treatment of the patients. The forth objective: To sale at least 50% of the total tickets within one month. It is found that the objectives cannot be evaluated without the help of the realistic factors. In order to accomplish the goal of the charity, relevant time, effort and right person should be incorporated for the campaigning of the event. A socio economic environment is needed to be implemented to reduce the campaigning related issues. The fifth objective: Raise awareness among in their mission statement, via internet marketing and campaigning through physical presence. In this case, the total time set up is about 3 month for campaigning of the musical concert. While considering e-marketing strategies the company should concentrate on the time management system. If the time management system is clearly structured then the target market can get a complete focus. They should enhance awareness among the members of the institute also. The objective is to receive an overall gain from the target market and if the time is increased for the campaigning then, the amount of donation will decrease accordingly.